Women's clothing

Women's clothing is a billion dollar industry with more consumer dollars spent each year on women's clothing versus men's clothing. It's really no surprise considering men often own 1 or 2 suits and only as many pairs of shoes. Men typically view clothing as an essential rather than a luxury where women want comfort, style, and sophistication and they often want different styles for different occasions.

It used to be so that women only wore dresses, but when it became socially acceptable for women to wear pants, the women's clothing industry boomed. Every year, new lines of women's clothing come off the design boards and into the catalogues and stores. Today, women's clothing encompasses many different styles.

Leading the sales front is women's career casuals. While men are perfectly happy to wear the same suit jacket to work 3 days a week, women want a more varied wardrobe and more demanding of the comfort, texture, and style of their work wear. Women want good fitting pants and tailored jackets and like to mix and match pants and skirts with other items.

Because women are more demanding of their clothing, they dominate the clothing industry. Women's clothing has to live up to the expectations of millions of working women, mothers, and wives who are juggling responsibilities and hectic schedules. If a piece of clothing doesn't wear well, wash well, and look good, they won't buy it.

To meet the demands of women, the women's clothing industry has to provide a selection of formal, casual and career wear that will sell. A fairly daunting task when you consider the market. Comfort, affordability, and durability are the top 3 demands of women in their clothing with style and fabric falling closely behind. When you combine these factors with the demands for practical handbags and match shoes, it's obvious that designers have their work cut out for them.